dynamic overlays that allow any blogger or online publisher to integrate multimedia content into their pages.
use Zemanta as usual
insert links
After your post goes public,
additional icon
allow your readers to access the information
without having to leave
content from from the Creative Commons-licensed Freebase database
includes information from sources such as YouTube, Wikipedia, Google Maps, and MusicBrainz
millions of articles from Freebase contributors.
Balloon links will appear only when we can show a smart overlay
It’s about standards and open web
The underlying code for Balloons is open source and built on the Common Tag architecture
open tagging format
developed by Zemanta, Yahoo, AdaptiveBlue, Freebase, and others.
make content more connected, discoverable, and engaging.
every aspect of Balloons – from its open source code base to its use of Freebase’s openly licensed content – has been designed to ensure the easy, free, and open spread of information across the web.
pages that are supported by Zemanta:
Google Mail Compose
Yahoo Mail Compose
Authoring pages of Wordpress, Blogger, TypePad, MovableType and other blogging platforms that are supported by our browser extensions.
more intelligent applications for aggregating, searching, and browsing
Using the Common Tag format
a range of services that help publishers and bloggers
a standard and extensible set of tags
services that help users discover tagged content
tools to relate those tags to web page content
automated tagging tools like those offered by Zemanta
discoverable through a single tag
More discoverable
Social tagging services like Faviki and Zigtag
allow end users to tag content using the Common Tag format
Services like DERI's Sindice.com provide developers with tools to find and incorporate related content into their applications using Common Tag
Yahoo and Google have begun reading RDFa--the markup standard used by the Common Tag format
More connected
Common Tag metadata connects concepts
AdaptiveBlue's Glue service plans to use the Common Tag format to help connect end users to other people with similar interests and to other related content
a developer might use Freebase's development tools
to create a simple application that takes an article
Left to right:
* triangular switch to close (hide detail) or open
— green switch for other user's bookmarks
— amber switch for your own bookmarks
* favicon of the bookmarked item
* username of the most recent networker
* title of the bookmarked item
— font size a little greater than the norm
* date or time of networking
— font size a little less than the norm
+ save
+ spam?
— these options appear when you curse over the date/time.
When the bookmark is open, detail comprises:
* highlight from the page
* personal note
* tags
— Common Tag
— as you curse over each one, its definition
* popularity
— the number of people who have networked the bookmarked item
+ overview
— this option appears subtly when you curse over the number.
Example Faviki overviews http://www.faviki.com/webpage/wave.google.com_28277 and
http://www.faviki.com/webpage/esw.w3.org_12350 suggest that early adopters of Faviki may not make greatest use of highlights and notes, but that's a separate topic …