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found via http://www.nytimes.com/2008/04/20/nyregion/nyregionspecial2/20Rlibrary.html?_r=1&partner=rssnyt&emc=rss&oref=slogin NextReads is an email-based outreach service that not only promotes your library and its collection, but reaches remote users and visitors to your virtual library branch-your website. Each book in every newsletter is accompanied by a brief, original annotation and a catalog link so that patrons can simply click on the link to search your catalog.

found via http://www.nytimes.com/2008/04/20/nyregion/nyregionspecial2/20Rlibrary.html?_r=1&partner=rssnyt&emc=rss&oref=slogin