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Russell, Cristel Antonia, Dale W. Russell. "Alcohol Messages in Prime-Time Television Series." Journal of Consumer Affairs. Vol. 43 (2009) Issue 1, p. 108-128. EBSCOhost. Web. 22 Nov. 2010. This article addresses the television programs the public watches. The study analyzed the content of the show and how the messages was often based on alcohol. Their were both verbal and non verbal messages in the programs. Most of the messages are mixed and the way the alcohol is presented is often different.

Kilbourne, Jean. "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe." medialit.org. Center for Media Literacy. n.d. Web. 15 Nov. 2010. This article is about how the media portrays drinking and how advertisements affect teenagers. There are certain tricks and even hidden messages behind the ads. When the ads are exposed to teenagers they think the message is normal and are more likely to go out and drink just the way they see it being done. Alcohol is such a common item to be advertised and adults who know right from wrong take different messages from the ads than children and teenagers.