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Chatbots are created with the idea of providing their customers with services on the go, but have you ever wondered what are those two major factors that have contributed towards the success of your chatbot project?

If your navigation is not well-structured, your visitors may not be able to figure out how to use it. This causes frustration and could cause them to exit your site. Search engine bots index the website by crawling through it. The navigation could make it simpler to find new pages and understand their context. This could impact your website's SEO. You need to design website navigation that's easy-to-use to optimize the user experience. This will ensure that visitors stay on the website long enough and lead them through the conversion funnel. Following are some ways in which you can improve your site's navigation: