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Robot Exclusion Protocol or Robots.txt file is believed to be an important aspect of a website. This file provides instructions to the search engine spiders on what the entire site comprises for them to crawl. Many designate the robots.txt file as an essential factor for effective SEO strategy, and if not used properly then it can affect visibility on search engine results page.

Robot Exclusion Protocol or Robots.txt file is believed to be an important aspect of a website.

Consumers are seven times more inclined to trust a social media follower than a celebrity, according to a new study. There's no doubt about it: Influencer marketing is effective. Many brands fail to take advantage of this strategy because they don't have suitable partners to work with. You don't have to be an influencer to say you're one. And what's worse, anyone with a little money and shady morals can make it look like they are by buying fake social media followers. On social media sites like Twitter and Instagram, this is extremely prevalent.