Understanding how respondents view food safety risks: Implications to the design of willingness-to-pay experiments - 0 views
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Amyaz Moledina on 05 Sep 13WTP can vary non-linearly with other factors. First, WTP depends on peoples understanding of risk (and since most folks do not understand probabilities), they may overestimate or underestimate risk and hence WTP. Another issue is the risk of food borne illness varies from purchase to preparation. If we can reduce foodborne illness by preparation, then WTP would decrease.
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Amyaz Moledina on 05 Sep 13WTP can vary non-linearly with other factors. First, WTP depends on peoples understanding of risk (and since most folks do not understand probabilities), they may overestimate or underestimate risk and hence WTP. Another issue is the risk of food borne illness varies from purchase to preparation. If we can reduce foodborne illness by preparation, then WTP would decrease.