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In "Grown Up Digital" he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that "something is happening here, but you don't know what it is", yet now find that they are clueless about the revolutionary changes taking place among the young.

The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.

"One of the tasks I have in my to-do list for this month is to write a post on the difference between the digital behaviour of Generation Y and that of Baby Boomers. However today as I was sifting through my Feedly feeds I came across this interesting infographic entitled " Data Footprint by Generations ". Going through its content I found that it, partly, clicks in with the post I am working on. The graphic provides data about technology usage by the different generations. It particulalry tracks the digital footprint of these 3 generations in terms of their video viewing habits, Internet usage , and connected devices. I think it would have been way better if the designers of this infographic provided some more clarifications on the definitional elements of these 3 generations and not just limit the data on them to age-range."

"Talkin' 'bout my label "