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David McGavock

A social-media guide for public broadcasters targets the skeptical and the am... - 0 views

  • common resource for social-media best practices.
  • no common resource for social-media best practices.
  • The Corporation for Public Broadcasting wants to fill that gap with a newly released social media handbook for stations,
  • ...4 more annotations...
  • CPB commissioned the marketing firm iStrategy Labs to write a guide that targets a broad audience: not just the stations who need guidance, but the stations who still need convincing of social media’s value.
  • “There remains some hesitancy in public media toward embracing social media,”
  • includes fill-in-the-blank templates for creating social media campaigns, with sections for goals, staffing, tactics, and measurement.
  • suggestions for a station’s “voice” on social media
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    A social-media guide for public broadcasters targets the skeptical and the ambitious Until now, hundreds of independent NPR and PBS affiliates have had no common resource for best practices in social media. By Andrew Phelps Even though NPR and PBS have social media policies (while other news organizations choose not to and still others debate their value), hundreds of independent public broadcasters have shared no common resource for social-media best practices. The Corporation for Public Broadcasting wants to fill that gap with a newly released social media handbook for stations, which is hosted at the National Center for Media Engagement website. CPB commissioned the marketing firm iStrategy Labs to write a guide that targets a broad audience: not just the stations who need guidance, but the stations who still need convincing of social media's value."
John Evans

4 Ways Students Can Use Social Media as a Classroom Research Tool - 5 views

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    "Did you know it's possible for students to use social media as a classroom research tool? Over the years social media has evolved from being a mere communication platform where people can connect with their long-time friends. It has matured into a platform where people conduct real business in addition to just making connections. At the time of this writing (the fourth quarter of 2016) Facebook is the most popular social media platform with almost 2 billion followers. It started out as a channel where people could re-establish some of their lost connections. Today, in addition to this, major brands are using the platform to market their goods and services. That is how far our social media has evolved. With such changes, it's only fair that students should be able to take advantage of such opportunities. There are so many ways students can use social media for research. Why struggle with research papers when there is plenty of help out there? Instead of focusing on chatting up friends, they can use that time constructively and get something done. HomeworkDesk.com decided to make a list that will help you."
John Evans

Social Media U: Take a Class in Social Media - ReadWriteWeb - 0 views

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    Social media. Web 2.0. You know what these things are and you take advantage of them every day on the net. Whether you're socializing on Facebook, updating Twitter, or just adding a new bookmark to Ma.gnolia, social media has become an integral part of our daily lives. However, that doesn't mean that it's something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. That's why many of today's colleges and universities are now offering "social media" classes as an option for their students.
John Evans

Fake News is a Real Problem. Here's How Students Can Solve It. - John Spencer - 3 views

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    "I used to teach a class called photojournalism. I usually referred to it as "digital journalism," because people assumed we were a photography class. Students created videos, podcasts, documentaries, and blogs with the goal of sharing their work with an authentic audience. On the surface, this might not seem all that practical. After all, newspapers are slashing their budgets and laying off staff. Why teach an elective class in a subject that doesn't connect to a decent job market? But here's the thing: whether we feel like it or not, we are all citizen journalists. We are all researchers. We are all sharing information online and publishing it on social media. We are all curating and producing content even if only a fragment of the population creates videos, podcasts, or blog posts. Social media is a fusion of space (social) and publishing (medium). Although it can simply feel like a place to hang out, every social media platform uses elements of traditional media. Just look at the terms: subscribers, news feed, followers, publish."
John Evans

15 Social Media Tools That Will Shave Hours Off Your Day - 4 views

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    "Are you spending hours managing social media? Looking for a way to shave hours off your day? We have the tools to help! Below you'll find the key elements of a social media marketing strategy, plus the tools that will improve your efficiency and performance."
nakhonline

Social Media Marketing Trends To Keep An Eye On In 2022 - 0 views

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    As marketers, you must be on the lookout for new opportunities to capitalize on the changing behavior of your customers. Today, social media marketing trends are undergoing rapid change due to increased usage and rising user expectations.
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    As marketers, you must be on the lookout for new opportunities to capitalize on the changing behavior of your customers. Today, social media marketing trends are undergoing rapid change due to increased usage and rising user expectations.
John Evans

Apple's Tai Tran on social media marketing - Business Insider - 0 views

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    "The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips"
John Evans

12 Sources for Free Images to Use on Your Blog and Social Media Posts - 4 views

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    "When you know where to look, you can find professional, attractive photos that are free for you to use. The following are one dozen resources for high-quality images that you can use for all of your social media and content marketing needs."
John Evans

How to Use Hashtags on Twitter, Facebook & Instagram - 1 views

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    " lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag." For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill. Manage and plan your social media content with the help of this free calendar template. While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram."
John Evans

Up Periscope? New Rules for the Latest Social Media Tool | Hooked On Innovation - 1 views

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    "I've always been a fan of sharing openly.  I sometimes tell people that my life is an open book that no one wants to read.  The nature of my job and my position is one that interacts regularly with social media as both a way of learning and a means of sharing. Recently, I've been captivated by the phenomena of Meerkat and Periscope.  As I've seen throughout my many years in Ed Tech, whenever a new tool hits the market there are usually a slew of early adopters running out to grab it, figure out what it does, then figure out how we can use it for education.  I'm usually one of those first-adopters, but I've purposefully taken a more measured approach to the world of mobile live video streaming and becoming a "Digital Broadcaster"."
John Evans

How to Promote Your Blog Effectively [Infographic] | SocialTimes - 0 views

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    "In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog. An infographic from Referral Candy provides tips from top marketing experts to improve your blog, and more importantly to promote your blog effectively. First and foremost, your blog must be good. Providing helpful content, providing a unique perspective, telling stories, and responding quickly to trends will keep your content engaging and fresh. Once the content is there, make sure that customers and readers can find that content easily. "
John Evans

Help Students Learn Better With Different Types of Engaging Visuals | Emerging Educatio... - 2 views

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    "Today, students have more homework than the generations of students before them. They also have plenty of distractions in and out of the classroom like social media, social media marketers, online gaming and online streaming. With countless distractions and piling assignments, holding students' attention in the classroom can be challenging. Helping them to absorb and retain new information requires more and more creative approaches. Research shows that presenting information visually makes a huge difference. Visual content gets processed faster and remembered for longer periods of time (as opposed to plain text). That's why using visuals in the classroom is a great approach to helping your students learn effectively, and even enjoy what they're learning. So it's time to step away from traditional teaching materials, and embrace an arsenal of visual content. Equipped with the right online design tool, you can create engaging visuals easily and without any design experience at all. We'll cover 10 different kinds of visuals that can help you engage your students in the classroom: Process infographics Informational infographics List infographics Comparison infographics Research reports Lesson plans Mind maps Progress reports Charts and graphs Posters"
John Evans

The Teacher's Guide to Using Pinterest in Education - Daily Genius - 0 views

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    "Five or so years ago when it launched (way back when, in technology terms), Pinterest entered a social media market dominated by text. Quite simply, it brought an unprecedented visual aspect to social media which users enjoyed, though it was a fairly basic platform. Fast forward to today and you'll find a plethora of new features that can make it particularly useful in your classroom. Read More: How to Use Instagram In Your Classroom So how can making boards and pinning photos be a useful tool for teachers? Pinterest offers a number of different options for teachers both for professional development and for student work. Tons of teachers (and other folks, too) are using this tool  - there are countless boards devoted to lesson plans, classroom ideas, and more. There are purportedly around 100 million active users as of December 2015 - and as with many web-based tools, the more people there are contributing to a platform, the better stuff there will be for you to use (even if you have to sort through some garbage to find it!)   To get your wheels churning, we've collected a few of our favorite ideas below."
sameer925094

Digital Marketing Comapny in Lajpat Nagar | Agency | Consultants - 0 views

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    However, you can easily find digital marketing companies in Lajpat Nagar or any other location by using online search engines, business directories, and social media platforms. When searching, be sure to read reviews, check their portfolio, and evaluate their services to find a company that aligns with your business needs and goals.
John Evans

Top 10 Resources Encouraging Girls in STEM | STEM Village - 1 views

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    "Engaging students with STEM (Science, Technology, Engineering, and Math) education is more important today than ever before. There's a large gap in today's job market between the skills demanded by growing fields and the amount of potential workers that possess those skills. All of us at STEM Village aim to empower all youth to take a passion for STEM subjects and to continue building their skills for the future job market. However, we also recognize the growing gap between women and girls who choose to take on a STEM career. Read more about why girls need STEM and why STEM needs girls in this article by Today's Parents. Our team aims to find the best STEM resources available so we can bring them to the Technology, Math, Science, and Discovery sections of our STEM Village app. We celebrated International Women's Day this week and are continuing to celebrate the power of women and girls for Women's History month, by sharing our favourite Women in STEM education resources on social media. Here's a list of our top 10 picks to empower girls in STEM!"
John Evans

Blogging is Alive and Well for Leaders, Learners and Lead Generators | Getting Smart - 1 views

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    "In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing. Some english teachers still worry that texting and social media damages student writing, but look at all the great new content sites full of great stories and useful information! What caused this resurgence of writing? We think it's new platforms, advocacy, content marketing, and a little edu blogging."
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