Don't Lose At-Risk Customers - 0 views
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Noe Legaspi on 20 Mar 13As more offline businesses convert their operations to online, competition has grown fiercely tough. With advances in technology and distribution, online businesses find it difficult to create differentiation amongst themselves and their competitors. They turn to perpetual discounting to win customers even though a majority of industries cannot afford to compete on economies of scale. The biggest drawback of their strategy is that online businesses have not experienced improved customer loyalty and retention. Many customers have become defected as they are bounce from one website to another. Organizations have to find a way to stop at-risk customers before it's too late.