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Use posts to subtly inspire readers to purchase.

Use posts to subtly inspire readers to purchase. These posts are followed by links to the books by the authors discussed in the posts themselves—a great, logical, unobtrusive tie-in that would certainly boost sales.

Rather than trying to “come up with” content, let seasonal variations and your industry itself guide your posting schedule.

It’s Not About You. How exactly did Chris move from his first 100 subscribers to having hundreds of thousands of readers? “The very specific thing I can point to,” he says, “is the moment I started writing for other people instead of myself. It was when I started writing to be helpful, instead of giving my opinion.” For example, he says, you could write a blog post with your take on a new Facebook feature – or, far better, you could write a post about ways that readers can use that new feature. “It’s when I’m helpful that people resonate with it,” says Brogan. “The more I equip you for your success, the more you keep coming back – and bringing someone.”