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It’s Not About You. How exactly did Chris move from his first 100 subscribers to having hundreds of thousands of readers? “The very specific thing I can point to,” he says, “is the moment I started writing for other people instead of myself. It was when I started writing to be helpful, instead of giving my opinion.” For example, he says, you could write a blog post with your take on a new Facebook feature – or, far better, you could write a post about ways that readers can use that new feature. “It’s when I’m helpful that people resonate with it,” says Brogan. “The more I equip you for your success, the more you keep coming back – and bringing someone.”