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Diigo @ DEMOfall 07 - A True 3D Information App?

Diigo.com announced their re-launch today with an information network unlike any we have seen in  scope or capability. The new Diigo network being unveiled at DEMOfall 07 creates global communities around data, information, interests and knowledge. These new communities engage and connect people around the content they collect and use. Diigo is already one of the most useful bookmarking and research sites on the Web. The integration of Webslides and the power of "writing the Web" makes Diigo perhaps the Web's first truly 3 dimensional tool. I spoke with Diigo Co-Founder Maggie Tsai on Friday about their deep and groundbreaking vison. I covered Webslides a couple of weeks ago, but honestly did not envision the depth or scope of Diigo's potential. Maggie demonstrated the capability of a development nearly as complex and difficult to encapsulate as the semantic search engine's technology. The simple truth of Diigo combined with Webslides is that with continued refinements Diigo could well be the mega site imagined by many for Web 3.0. Diigo Plus Webslides Diigo users can create groups, lists, collaborative forums, do research, annotate or comment on pages and essentially build layers of data and knowledge atop any Web page. The concept of a multi-layered Web is difficult to grasp, but Maggie's team have begun to capture the power of what content-centric (their word my understanding) collaboration can do. "Writing" to the Web via sticky notes, annotations and highlighted elements combined with various collaborative elements is power for more than doing a research project. With the addition of Webslides - essentially an interactive, selective browser/player within a browser - Diigo provides a multifaceted platform for unbelievable collaboration and monetization potential. Diigo also unveiled another crucial element for "directing" data at users with their Webslides embeddable widget. This tool allows users to embed Webslides bookmark or RSS shows inside pages and blogs. These shows can be customized to express any number of topical or thematic blog posts, topical articles, product reviews, real estate offerings or just about anything one can imagine.

A Tall Order Diigo is certainly a fantastic individual or collaborative research tool, but inserting a platform like this into what we might call "the hub" (the center of what people do) of the Web has deeper implications. Bookmarking and social networking has seen massive appeal. The idea of wrapping users up in this core of data and knowledge has been touched upon by sites like Wikia, Digg, Stumble Upon, Facebook and many others in the various venues. All of these great sites gather content that is acted on and sometimes enhanced by users, but the data remains rather static or 2 dimensional for the user. Stumbled Upon comes closest to letting users "filter" the Web and its data but even there the great volume of information is lost or scattered with time. Diigo's methodology effectively turns Diigo into a Web within a Web of filtered, searchable and dynamic information.

Social Annotation I have just read about a company currently in private beta called Diigo, which is in the business of social annotation (SA). Apparently SA is a superset of social bookmarking or tagging, which is of course the piece de resistance of ‘Web 2.0′. The question is can SA be an even better route to getting aquired by MAGY? Don’t quite me on ‘MAGY’ though since I am not sure what order those names should go in… I had been thinking about SA for some time but did not have the time / resources to get anything together for public showing - but this might be a good reason to do so. Of course given my record with getting code up on my blog I won’t have a sample till next year this time. Anyhow, the possiblities for SA are much more attractive than social bookmarking in my mind. With social annotations (at least what I consider it to be) I can surf to any web page and place tagged sticky notes (private or public) in a browser agnostic fashion that will contain my comments and refer to a certain block in the web page DOM. Then I can go to some central place to view / oranize my comments and can also subscribe to RSS of other people’s comments on those pages or from particular people.

The main problem that I have with Diigo (from the looks of their Flash demo) is that I need to install their toolbar - yuck!

The useful part of these systems for end users is that they can tag particular bits of content on a page and find exactly what they were referring to with a tag. Then if you combine this idea with microformats and the Semantic Web you might really be cooking with something combustible like methane.

Another proposal, from Dave Beckett (2006), is to make more use of the social context within which tags are created by separating the tool that creates the tags from the tool with which they are used. He also proposes that wiki pages should be created for individual tags which users could then add to/edit so that the wiki page, in effect, becomes the tag. The on-going process of refinement for each separate tag would form a kind of consensus as to the meaning of that tag and would also record the processes (the semantic path) by which the end result is being reached. This would, to take just one simple example, allow direct links to other language versions of the same tag.