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As an old adage goes - the first impression is the last impression. While we won't call it the last, but the first impression undeniably creates a lasting impression. As a new business, the company name is the first thing a customer faces. Hence, it needs to be catchy, unique, and convey the right message. The company name is a legal title of an organization. The incorporation certificate is the birth certificate of the company. It reflects the company name, date of its incorporation and place of its origin. In this article, we will talk about some key points regarding applying for a company name.