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Importance of Meta Descriptin Meta Description The Meta description is a short description, or summary, of the webpage. The description might not impact your search engine ranking but it can significantly increase the click through rate to your website. The Meta description serves as an ad for your webpage and should entice people to want to click through to your site. It shows up in the search results and should give the user a clear description of what they will find when visiting your website. The Meta description needs to be well written.

Importance of Meta Descriptin Meta Description The Meta description is a short description, or summary, of the webpage. The description might not impact your search engine ranking but it can significantly increase the click through rate to your website. The Meta description serves as an ad for your webpage and should entice people to want to click through to your site. It shows up in the search results and should give the user a clear description of what they will find when visiting your website. The Meta description needs to be well written.