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The recent launch of a new network by BCE Inc,'s Bell Canada unit and Telus Corp. has ignited a renewed battle for market share among the country's dominant phone carriers. And the key weapon in this war is the iPhone, the device made by Apple Inc. that has achieved near cult status among wireless junkies.

The surest way for someone to generate attention is by making an Apple prediction. Apple has a cult following, and its product development and launch strategy is famously secretive, so the fact that your source is the lunch counter guy across the block from the Hon Hai factory in Taiwan won't be discovered (or may even be considered authoritative!).

When Apple released its subscription policy last week, publishers were quiet about it, but the buzz was that the 30 percent cut that the tech giant demands for content moving across platforms like the iPad and the iPhone seemed awfully steep.

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