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In its 2008 fiscal year, Apple's entire advertising budget was $486 million. Comparatively, Microsoft's entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?

Apple iPhone is the most popular smart-phone on the market today. And this is so for a good reason: its incredible technical capabilities and endless supply of apps are so far unsurpassed by the competition. But iPhone comes with a significant cost. Besides paying for the iPhone you are also obliged to get quite expensive plans with only a few preselected network carriers. This can be a significant problem for your budget. But now there is a definite solution for this problem.