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Developers at Citrix have been doing some guerilla marketing at Macworld Expo, holding impromptu demonstrations of forthcoming app allowing iPhone users to run Windows. The app is actually an iphone version of the company's XenDesktop thin client software. The virtualization software supports most Windows XP and Vista applications.

Google already has customized some of its Web sites for display on the iPhone, but now the company also dived headlong onto Apple's highly regarded mobile phone with a full-fledge application, a handheld version of its Google Earth geographical software.

Sio the iPhone has found yet another new use: now it has been turned into a mobile credit card processing device, thanks to a new application called ProcessAway. The software is made for an Apple iPhone or iPod Touch and works over any available network connection. Transactions can be processed at places such as conventions, street fairs, antique shows, and by business owners performing mobile detailing, on-site consultation or construction.

While more financially accessible than its front-running iPhone stable mate, the cheaper iPod Touch alternative differs markedly insofar as it does not have telephonic functionality. However, that's all about to change after the release of a third-party application capable of turning the handset into a virtual mobile phone.

Apple iPhone users will soon rejoice when the company releases its new iPhone operating system.