Here's the dilemma. You're in the grocery store scrambling to get the right ingredients for dinner, or you're on your way to friend's house and you need to grab the right bottle of wine. Gobsmacked you stand in the wine aisle praying that someone will help you. The guy on the business end of a mop can't answer your questions.
With the way Apple's been making money these days, I wouldn't have been surprised to hear they were giving out real iPods to any trick-or-treaters visiting their stores yesterday. They weren't, of course, but the alternative was pretty cute.