If you've wondered why the marketing world is obsessed with creating apps for the iPhone, take a stroll down the hallways of Kraft Foods, Gannett and German publisher Axel Springer.
Campaign reports (via Engadget) that CBS Outdoor, the outdoor advertising arm of CBS, is launching a new advertising platform that will allow iPhone users to interact with and manipulate digital advertising signage. The platform will be launched on LCD advertising screens such as those commonly seen in malls and other shopping centers.
Orb Networks today announced the availability of Orb Live Events, a customizable iPhone application that enables any content owner to broadcast their live content on these popular handsets. Live Events provides content owners with a proven iPhone player, already approved and available in Apple's App Store for the iPhone and iPod touch. In contrast to using other solutions, which can cost millions and take months to implement, a content provider or broadcaster can get up and running in as little 24 hours with the Orb solution.
Carphone Warehouse has lost its exclusive hold on the iPhone as bitter high-street rival Phones4U announced it will also be stocking the Apple device in time for Christmas.
If the phrase "wedding apps" makes you think of shrimp cocktail, you have some catching up to do. As the iPhone slowly takes over the country, savvy software developers have created applications - "apps" - that run the gamut from fun to functional. Their latest target: brides-to-be.
APPLE'S iPhone is making its long-awaited formal debut in the world's most populous mobile phone market, without a key feature and at higher prices than widely available black market models.
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