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In its 2008 fiscal year, Apple's entire advertising budget was $486 million. Comparatively, Microsoft's entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?

Apple iPhone is the most popular smart-phone on the market today. And this is so for a good reason: its incredible technical capabilities and endless supply of apps are so far unsurpassed by the competition. But iPhone comes with a significant cost. Besides paying for the iPhone you are also obliged to get quite expensive plans with only a few preselected network carriers. This can be a significant problem for your budget. But now there is a definite solution for this problem.

Etisalat will lower the prices of its Apple iPhone packages if given approval by the Telecommunications Regulatory Authority (TRA), according to a media report today.

Apple's own Phil Schiller said that the company's holiday product lineup is set for this year, but that's not stopping the rumor mill from claiming that an 8GB version of the iPhone 3GS is still on the way. No less that two unnamed sources are saying that AT&T will begin selling an 8GB iPhone 3GS for US$99 before Christmas, according to Boy Genius Report.