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Watch out Apple iPhone, Google's mobile operating system, Android continues to increase its popularity at a growth rate of 32 percent year over year, according to a recent report. Mobile advertising provider and metrics firm AdMob, recently acquired by Google for $750 million, released on Tuesday its March 2010 Mobile Metrics Report that includes some interesting data about the growth of the Android operating system. The report also adds more fuel to the argument that Google's Nexus One really might be a successful flop.

Newcomers to the mobile-phone market are driving more wireless Web access at the expense of the phone makers that have been around for a while, according to a new report from AdMob.

AdMob, currently the world's largest mobile advertising marketplace, has secured a new $15.7 million investment, led by Sequoia Capital's Growth Fund. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008.

Just how dirty will the war between Apple and Google get? Will Google respond to Apple's iOS iAds lock-out by locking Apple's people out of YouTube?