3BL Media Corporate Social Responsible News and Commentary

As green goes mainstream and spreads around the globe, mainstream businesses everywhere are devoting more attention to sustainability.

"What Wilderness Means to Me" writing contest (Installment #1)

Corporate social marketing -- programming designed to change behavior to improve community well being -- is strikingly powerful because of the impact it can have on a brand, a cause and society.

This is the time of year to take stock, internally as well as externally. We find ourselves awash with gifts, food, and festivity from Hanukkah, thru Christmas, Kwanzaa, Festivus and into the New Year - the secular one anyway. (You missed Jewish New Year last September and Chinese New Year is February 14th, which is also Valentine's Day, so take your sweetie out for some moo shoo and a sappy love story.)

3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced that it has launched 3bl.me, the company's cause-based URL shortener. For each URL shortened via 3bl.me, 3BL Media will make a donation to worthwhile organizations, with initial recipients including Volunteermatch, Sweatfree Communities, and World Wildlife Fund UK. Additional charities and causes will be identified on a monthly basis via "crowd-sourcing" for nominations by users visiting @theCSRfeed on Twitter, or emailing twitizen@3blmedia.com.

Leonardo Academy Webinar: Define the impact of forestry's unique contribution to combating climate change

The Rion-Antirion Bridge "Charilaos Trikoupis", a landmark of contemporary Greece, has contributed to the reinforcement and emission of messages of international interest. This time however, the message concerning behavioural change that coincides with the Global Climate Conference in Copenhagen and which is also necessary for climate reversal in the literal sense, needed to be sent out loud and clear.

Many of the most transparent retailers and brands report that 40-50% of their factories are either in remediation or considered medium risks. Moreover, this has not changed much over the past three years. Why has this proven to be such a challenge?

I'm officially declaring that selling causes is now an industry. Conferences, newsletters, specialists, advertising agencies, books, and blogs are dedicated to advancing, and profiting from, cause marketing.

Upgrading your kitchen can be a daunting task. And while you probably want the most modern kitchen you can afford, it's also important to think about the environmental impact of any new items you purchase.

As unemployment rates go up we are seeing more Green job being created and being successful.

C5 company, a leader in sustainable jewelry, has created a promotional pendant for Under the Baobab Tree (UTBT), an international nonprofit organization that provides education and other critical services in Malawi.

This holiday season, there's more need than ever to volunteer -- and with VolunteerMatch as your guide, finding the right outlet for your skills and interests is simply a click away.

Starting a green program in your company can be complex, but the Green Business League makes it simple

Equal Exchange is proud to announce the formation of a new fairly traded coffee and chocolate partnership with American Jewish World Service (AJWS).

Last week we posted a piece Shut Up and Reload!, about reusing spent shell casings in jewelry and art. The piece enjoyed thousands of reads in just the first day, including the folks at Esprit Mystique, who commented on the piece and showed us a line of their gorgeous jewelry made from reused brass shell casings and copper bullets.

Mistletoe, Yule log, stuffing stockings with treats and gifts and bringing an evergreen inside to decorate in midwinter are pagan rituals that go back millennia to the Romans, Druids and ancient Saxons. Most of these customs have been recycled in meaning and practice into today's Christmas holiday.

The REI Foundation, a 501(c)(3) nonprofit organization supported by outdoor gear and apparel retailer REI, has established the Mary Anderson Legacy Grant in celebration of the company co-founder's 100th birthday.

The Green Business Directory is for eco-friendly companies that are having trouble getting there businesses noticed online. The Green Business Directory will list any Green company for free and give them enormous exposure to businesses and individuals that are looking for a green product or service.

Profiles of 24 U.S. and international locally owned food businesses reveal critical drivers for economic development