How to Make a Good PSA | eHow - 1 views
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Determine how you would like your message distributed. For your PSA to be effective, choose the best medium for your audience.
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Write your script. Refer to the tenet of Journalism 101 and be sure you answer the five Ws: who, what, where, when and why. If the goal of your PSA is raise awareness, be sure to hit your key points: what it is, why it matters and how one can make a difference or take action.
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Capture attention. Using humor or scare tactics is one way to make a PSA memorable. With the sensory overload people experience today, you'll want your PSA to stand out. No matter what the medium, don't rush your script. Take time to think about how the words and images will be absorbed by the consumer. Always keep your audience in mind.
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Consider your audience and your message.
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A public service announcement (PSA) is a public relations tool used to publicize a variety of causes, such as a local community event or a health- or safety-related message from a nonprofit service.