Serendipity is for me a deeply meaningful word.
The more than dozen posts discussing serendipity on my blog include how we created "enhanced serendipity" at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the "serendipity dial" and far more.
A topic of great importance - serendipity - has suddenly surfaced in public debate. William McKeen, chairman of the University of Florida journalism department, recently wrote an article in the St Petersburg Times titled The endangered joy of serendipity, suggesting that in an online world we are less likely to stumble across the vital information you aren't specifically looking for. Steven Johnson, author of among other titles Everything Bad is Good For You, responded with a blog post Can we please kill this meme now,
Serendipity is defined as the ability to make fortunate discoveries accidentally. There's so much of modern life that makes it preferable to the vaunted good old days - better hygiene products and power steering leap to mind - but in these disposable days of now and the future, the concept of serendipity is endangered. Think about the library.
The cycle of serendipity (or not) came to me while having coffee yesterday with Valdis Krebs: "what you know depends a lot on who you know which depends a lot on what you know which depends a lot on who you know"…iteratively. If you stay within those confines, your network remains fairly constant and self-selected. Your chances of learning something new, of encountering 'happy accidents' is reduced, perhaps not zero, but not high. It's when you venture outside of that circle that your network, and knowledge, starts to expand - you 'know' more people so you 'learn' more which leads to knowing more people and on and on.
As I reflect upon how I know what I know, almost all of that knowledge & network has been serendipitous - Random Collisions of Unusual Suspects (#RCUS), to quote Saul Kaplan. Let's look at Random (and then examine the other words over the next few weeks before BIF-7). The OED defines Random as "Having no definite aim or purpose; not sent or guided in a particular direction; made, done, occurring, etc., without method or conscious choice; haphazard." Originating in the 14th Century with an unclear origin, it meant impetuosity, sudden speed, violence. In the mid 17th Century, it took on the meaning of haphazard, from the Old French randon (v. randir "run impetuously, fast") from the Frankish rant "running" from the prehistoric German randa. But here's where I think it gets very interesting. Originally, randa meant 'edge' - which lead the English rand, an obsolete term for 'edge' (now the South African currency).[2]
It is this last, or very very early, meaning of 'edge' that intrigues me. Innovation, especially disruptive innovation, comes from the edges, from the fringes. So, for the next week or so, just try to put yourself in Random situations - situations that are not planned, not directed and even perhaps at the edge of your usual business or personal world and see what
CHARGE Take charge.COACH Coach. STRESS De-stress.TIME Leverage time. ACT Don't hesitate.CHANGE Embrace change.LEARN Learn voraciously. MISTAKE Make mistakes.TRUST Trust.COLLABORATE Collaborate.COMMUNE Commune. FLOURISH Help people flourish.STORIES Tell great stories.MEETINGS Conduct kick-ass meetings. ENTHUSIASM Generate enthusiasm.RESULTS Focus on results.AGILE Manage agilely. CUSTOMERS Delight customers. INNOVATE Innovate. SERENDIPITY Nurture serendipity.NET-WORK Net-Work.
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