The rise in consumer-oriented social networking applications and platforms over
recent years has drawn curiosity from enterprises both large and small. IDC believes
that curiosity has turned into business opportunity as the lines between consumer and
enterprise continue to blur. Unfortunately, adoption of social software in the enterprise
has encountered some skepticism due to the hype surrounding the technology and
the perception that it is the younger generations' means for socializing with friends. It
has also been criticized as being a waste of time. Yet there is evidence to suggest
that this doubt is shifting and that enterprise social software is becoming the next
generation of collaboration tools to enhance organizational productivity.
A collection of frameworks and figures from Altimeter Research, see more at Altimetergroup.com.
Fantastic insight into all manner of networks and social business.