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Vidyoo is a new 'people discovery' platform for Facebook. While it's broadly aimed at 'meeting new people', it's really focusing on the lucrative dating market. It launched officially for the public yesterday, and promises to help you meet people who match your interests and preferences, with the main interaction subsequently taking place over video chat.

"The biggest problem we see with early stage companies coming out of YC, or really any program, is that they'll approach a year or two after they've graduated to raise a seed round. It's exciting to see they're still alive and pursuing their vision, but then we ask about the growth of the team and the ways they've been capturing the opportunity of the business in the time they've had… and discover everything is the same. The same 2 or 3 people, the exact same idea, very little growth around key metrics like engagement or revenue. So why should try raise a series A? What have they proved?"

Designing a brand experience is all about concentrating on moments of engagement between people and brands, and the memories these moments create. The Sanderson Hotel, Selfridge's Beauty Hall and Applestore New York. All designed experiences.