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This market is a now a $2.1 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing 53% of the market's value.

expected to grow only 7.5% this year as the U.S. market becomes saturated with 1,500+ sites and free dating sites and competition from popular social networking sites attracts cost-conscious singles

Europe is the next untapped market.