2015 Audit Girondins

Social media is the holy grail of online traffic for content publishers these days. Almost 10% of all traffic online comes from Facebook alone. If you can figure out how to get your content spread and shared in social media you stand to benefit from a large number of organic visitors.

As Jeff Bullas says, "Growing your Facebook Likes is social media's version of building the traditional email subscribers list." A "Like" on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you.

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Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page?

Facebook Reach is ultimately the most important metric on Facebook. If you don't know how to reach your followers and users who might find your company interesting, you will fail no matter how many followers you might have.

A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn't mean they'll Like & comment on your posts. After all, you aren't "Friends" with them.

So you started a Facebook page, created an amazing cover photo, an eye popping profile image and added some really great apps to your page with awesome thumbnails.. Now what? For most they end here. They feel like they have built their page so people should come flocking to it right?

Raise your hand if you've ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are still struggling. Fact is, there is real science behind what makes us interact with brands and businesses online.

If you have been following us for more than 2 or 3 weeks you might certainly have read our article about the 4 key points to optimize your Facebook Fan Page. But you would be right to ask us " Why the f*ck would I like to optimize my Facebook Fan Page if I don't have any fan yet?

Vous avez un nombre satisfaisant de fans sur votre page fan Facebook et vous en êtes content. Cependant votre taux de visibilité et d'engagement n'est pas satisfaisant. Vous avez besoin d'augmenter le nombre d'interaction avec votre communauté. Votre communauté est-elle qualifiée ? La première question à se poser : votre communauté est-elle correctement qualifiée ?

Voici une question que l'on me pose régulièrement: " Comment avoir plus de mentions j'aime, commentaires et partages sur mes publications ? ". Pour y répondre, je vais vous donner plusieurs techniques à suivre dans cet article pour que votre contenu soit partagé.

S'il existe une notion à priori abstraite sur Facebook, c'est bien celle du niveau d'efficacité d'une page de fans. Bien que le réseau social propose des statistiques à chaque administrateur de page, il n'est pas évident d'en tirer un indicateur à la fois synthétique, pertinent et simple à appréhender.