Using Systems Thinking to Design Better Services - Medium - 0 views
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Brian G. Dowling on 01 Jan 17When creating new services for clients, we very often don't delve deep enough into the organisation that delivers the service. Service solutions are often limited to pragmatic improvements that lie directly in the customer experience, what many consider 'the art of the possible'. But by combining classic service design and user journey mapping techniques with notation from Systems Thinking, we can go deeper into understanding WTF's really going on inside our organisations.