A purpose needs to be real. Here are four relevant elements:
“A good purpose is ennobling.” There needs to be a level of inspiration; it delivers meaning to the people in the organization and the work they do.
“A good purpose puts a stake in the ground.” It defines what the organization will be and not be. It is about trade-offs.
“A good purpose sets you apart; it makes you distinct.” It is not about generic descriptions – software company or non-profit organization. It is what makes the organization different from others and what may drive innovation and approach.
“Above all, a good purpose sets the stage for value creation and capture.” It must create good economic outcomes.
The ultimate question: “If your company disappeared today, would the world be different tomorrow?”
Lisa Durff on 30 Jan 12I am going to be trying this tool out soon. I know some of my colleagues will be excited about this. I especially like that the designers built it on top of HTML5 which in the long(er) run it will make it a viable tool to train folks on how to use because it will be relevant. It also plays nicely with vis.io which is a plus, too.