British children are spending more than 20 hours a week online, most of it at social networking sites such as MySpace, Facebook and Bebo, and are in effect being "raised online", according to research from the Institute for Public Policy Research.
British children are spending more than 20 hours a week online, most of it at social networking sites such as MySpace, Facebook and Bebo, and are in effect being "raised online", according to research from the Institute for Public Policy Research.
The research reinforces the belief of big online brands that social networking sites are the way to get advertisers in front of the lucrative youth market
"My mum will ask sometimes 'Is it safe?' but she doesn't really know," a 16-year-old girl told the IPPR. A 14-year-old boy added that even the sort of child-locks that are put on internet access at school can be circumvented by youngsters, who often know more about IT systems than their teachers. "We have restrictions at school but we can just get an administrator's account and take them off."
Children are also aware of the restrictions that the sites implement, with one 15-year-old girl telling researchers: "Everyone lies about their age 'cos I think it's like if you're under 18, your profile gets set to private."
The report suggests there is a lot of work to be done in educating parents about what their children are doing online. Ofcom already looks at the level of what it terms media literacy among consumers, but the IPPR wants the Department for Children, Schools and Families to have overall control of media literacy, with better information and support for parents
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