Trends - trends | Diigo Group Forum

Using trends for knowledge

Sun, 01 Jun 2008 21:06:40 -0000

copper |trends | post by bennett on 2008-06-01

Occasionally, the purpose of collating trends is debated. In my view, the reasoning behind us collecting trends is that those who follow the days events are better informed. Indeed, trends enable us to build on our knowledge, as the historical content of these trends happens. Is there a different view?
post by bennett on 2008-06-01
I believe that knowing where a certain market has treaded before is an important component to the forecast of where that same and/or other markets will venture in the future. I think that that this tool will prove beneficial for our collective efforts and goals.

Colin Bennett wrote:
> Occasionally, the purpose of collating trends is debated. In my view, the reasoning behind us collecting trends is that those who follow the days events are better informed. Indeed, trends enable us to build on our knowledge, as the historical content of these trends happens. Is there a different view?
post by gulfcoast on 2008-07-15

Anti-trends

Tue, 09 Oct 2007 02:14:41 -0000

anti |trend |trends | post by bennett on 2007-10-09

The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appealing new service. Perhaps anti-trends are the real nuggets and mass trends merely the vehicle.

What do you think?
post by bennett on 2007-10-09

Using trends

Fri, 21 Sep 2007 02:03:36 -0000

trends | post by bennett on 2007-09-21

Hi there,

It is all good an well listing these trends but how do we use them for the good of our interests. I am an experienced market researcher so I have my own view on this. Indeed, it is usually the case that any trend can be linked to any market/interest if approached in the correct way. Of course, I am looking for news about trends which will impact my interests. In this regard, I work for an Association. For me, gathering these trends is also a form of knowledge management.

I look forward to a discussion on how trends may be used.
post by bennett on 2007-09-21
No attempt for a complete answer, but this summer, I've read through The Tipping Point, 'that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire'. The book is interesting, but begs the question about the sustainability of trends.

There are trends which cause exponential growth in a very short time-frame, like Hush Puppies. But are these trends only sustainable until the next big thing?

A couple of years ago, there was a book (can't remember the title) which basically said: 'every trend can be explained by demographics'. Surely I'd put my money on trends supported by a demographic driver. But everybody can see these trends, and they are often too slow and too grand for real business purpose.

So I guess our challenge is to find specific trends, that are not hype but sustained by a momentum. And it would be good if only we would spot them, and if we were always right.

http://www.20four.net/b2b/archives/75
post by keulenae on 2007-09-21