Anti-trends

Tue, 09 Oct 2007 02:14:41 -0000

anti |trend |trends | post by bennett on 2007-10-09

The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appealing new service. Perhaps anti-trends are the real nuggets and mass trends merely the vehicle.

What do you think?
post by bennett on 2007-10-09

Using trends

Fri, 21 Sep 2007 02:03:36 -0000

trends | post by bennett on 2007-09-21

Hi there,

It is all good an well listing these trends but how do we use them for the good of our interests. I am an experienced market researcher so I have my own view on this. Indeed, it is usually the case that any trend can be linked to any market/interest if approached in the correct way. Of course, I am looking for news about trends which will impact my interests. In this regard, I work for an Association. For me, gathering these trends is also a form of knowledge management.

I look forward to a discussion on how trends may be used.
post by bennett on 2007-09-21
No attempt for a complete answer, but this summer, I've read through The Tipping Point, 'that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire'. The book is interesting, but begs the question about the sustainability of trends.

There are trends which cause exponential growth in a very short time-frame, like Hush Puppies. But are these trends only sustainable until the next big thing?

A couple of years ago, there was a book (can't remember the title) which basically said: 'every trend can be explained by demographics'. Surely I'd put my money on trends supported by a demographic driver. But everybody can see these trends, and they are often too slow and too grand for real business purpose.

So I guess our challenge is to find specific trends, that are not hype but sustained by a momentum. And it would be good if only we would spot them, and if we were always right.

http://www.20four.net/b2b/archives/75
post by keulenae on 2007-09-21

Trends | Diigo Group Forum

Anti-trends

Using trends