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    <title>B2B Marketing's feed | Diigo Group</title>
    <link>http://groups.diigo.com/b2B-marketing/bookmark</link>
    <description>Bookmarks from B2B Marketing</description>
    <pubDate>Thu, 31 Jul 2008 12:19:03 -0000</pubDate>
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      <title>Mobile Application Development India - Hiddenbrains</title>
      <link>http://www.hiddenbrains.com/mobile-application-development.html</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;HiddenBRains based mobile application developers have great experience and are good in understanding our(clients) requirements and applying their skills to come up with remarkable solutions. &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/silky4&quot;&gt;silky4&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/application&quot;&gt;application&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/development&quot;&gt;development&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/mobile&quot;&gt;mobile&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/outsourcing&quot;&gt;outsourcing&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/process&quot;&gt;process&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/services&quot;&gt;services&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/software&quot;&gt;software&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/silky4&quot;&gt;silky4&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 31 Jul 2008 12:19:03 -0000</pubDate>
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      <title>brandsintrade.com (branding, business networking, business resource centre, knowledge sharing, innovation, professionals)</title>
      <link>http://brandsintrade.com</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/brands&quot;&gt;brands&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/business&quot;&gt;business&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/knowledge&quot;&gt;knowledge&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/marketing&quot;&gt;marketing&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/networking&quot;&gt;networking&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/brandsintrade&quot;&gt;brandsintrade&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Sat, 19 Jul 2008 02:32:06 -0000</pubDate>
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      <title>Big List of B2B Marketing Blogs | Modern B2B Marketing Blog | Marketo</title>
      <link>http://blog.marketo.com/blog/2007/02/big_list_of_b2b.html</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Great list of B2B marketing blogs &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b+marketing&quot;&gt;b2b marketing&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 14 Jul 2008 21:44:03 -0000</pubDate>
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      <title>Windsor London Internet marketing advertising agency</title>
      <link>http://www.diigo.com/user/bullmarketing</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/advertising&quot;&gt;advertising&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/development&quot;&gt;development&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/ecommerce&quot;&gt;ecommerce&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/marketing&quot;&gt;marketing&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/web&quot;&gt;web&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/bullmarketing&quot;&gt;bullmarketing&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 30 Jun 2008 11:44:04 -0000</pubDate>
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      <title>Lots of B2B Marketing Webinars | Modern B2B Marketing Blog | Marketo</title>
      <link>http://blog.marketo.com/blog/2008/05/lots-of-b2b-mar.html</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b+marketing&quot;&gt;b2b marketing&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/webinar&quot;&gt;webinar&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Sun, 18 May 2008 22:29:32 -0000</pubDate>
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      <title>Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales - Marketing Profs Online Seminars</title>
      <link>http://www.marketingprofs.com/marketing/online-seminars/169/?adref=eo258</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;I like the idea of the live broadcast for the many that can't justify the travel. &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b+marketing&quot;&gt;b2b marketing&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 15 May 2008 08:05:20 -0000</pubDate>
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      <title>Seth's Blog: The first rule of b2b selling</title>
      <link>http://sethgodin.typepad.com/seths_blog/2008/05/the-first-rule.html</link>
      <description>&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;h3 class=&quot;entry-header&quot;&gt;The first rule of b2b selling&lt;/h3&gt;
	
	&lt;div class=&quot;entry-content&quot;&gt;
		&lt;div class=&quot;entry-body&quot;&gt;
			&lt;p&gt;&lt;em&gt;If it gets to the RFP stage, you lost.&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/seth+godin&quot;&gt;seth godin&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 02 May 2008 00:40:01 -0000</pubDate>
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      <title>Online Corporate Communications at CorporateWebsite.com</title>
      <link>http://www.corporatewebsite.com</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Although not strictly B2B, I think that this is an interesting niche site on online corporate communications. Check out the &quot;Best practice&quot; section. &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/aconex&quot;&gt;aconex&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/corporatewebsite&quot;&gt;corporatewebsite&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Wed, 23 Apr 2008 23:10:34 -0000</pubDate>
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      <title>Demand Generation, Marketing Automation, Demand Generation Marketing - Eloqua</title>
      <link>http://www.eloqua.com/home/index.asp</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Interesting Marketo competitor&lt;br /&gt; &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;img name=&quot;top1&quot; src=&quot;http://www.eloqua.com/img/header/top1.jpg&quot; border=&quot;0&quot; height=&quot;63&quot; alt=&quot;&quot; align=&quot;top&quot; width=&quot;391&quot; /&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/dm&quot;&gt;dm&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:54 -0000</pubDate>
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      <title>Directory of Web 2.0 Tools: Blogging, RSS, Podcasting Tools etc.</title>
      <link>http://www.directimpactnow.com/leadgentools/web2-tools-directory.html</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/blogging&quot;&gt;blogging&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/web2.0&quot;&gt;web2.0&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:54 -0000</pubDate>
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      <title>Ten Tips to create an effective Business Blog - The Escape Web Agency</title>
      <link>http://www.the-escape.co.uk/reference/blogging-tips</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/blog&quot;&gt;blog&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:54 -0000</pubDate>
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      <title>Can Businesses find you Online? Probably not!</title>
      <link>http://www.b2bmarketingtrends.com/abstract.asp?id=275&amp;groupid=9</link>
      <description>&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;According to a survey of B2B decision makers from MarketingSherpa, the first place on the web users go is search (64%), followed by directly to a known manufacturer (19%).  The importance of proper placement in search is twofold; where your URL ranks in searches and if your URL is showing up for the right keyword searches.&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:53 -0000</pubDate>
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      <title>TechWeb Network Media Kit</title>
      <link>http://www.techweb.com/mediakit/m2i/mar05.html</link>
      <description>&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;&lt;p&gt;&lt;font face=&quot;Verdana, Arial, Helvetica, sans-serif&quot; size=&quot;-1&quot;&gt;&lt;b&gt;M2IT: How does a B2B landing page differ from a B2C landing page?&lt;/b&gt;&lt;br /&gt;
&lt;b&gt;Stefan:&lt;/b&gt; The question really is &lt;i&gt;should&lt;/i&gt; a B2B landing page differ from a B2C landing page? The main difference is that B2B marketing has to explain much more complicated concepts and products than B2C. We all know what a TV is, for example.
&lt;/font&gt;&lt;/p&gt;&lt;p&gt;
&lt;font face=&quot;Verdana, Arial, Helvetica, sans-serif&quot; size=&quot;-1&quot;&gt;B2B can benefit from the lessons of what B2C does well: showing what readers will get in a compelling way and providing an easy way to get whatever it is.&lt;/font&gt;&lt;/p&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/advertising&quot;&gt;advertising&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:53 -0000</pubDate>
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      <title>B2B Marketing Online</title>
      <link>http://www.b2bm.biz/default.asp?docId=13123</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;DM focused b2b resource in the UK&lt;br /&gt; &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:53 -0000</pubDate>
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      <title>brandchannel.com | B2B branding | brand | brands | branding</title>
      <link>http://www.brandchannel.com/brand_speak.asp?bs_id=53</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/branding&quot;&gt;branding&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:53 -0000</pubDate>
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      <title>MarketingSherpa - B2B Articles by topic</title>
      <link>http://www.marketingsherpa.com/category.php?contentCode=bg</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:52 -0000</pubDate>
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      <title>Center For Business and Industrial Marketing</title>
      <link>http://www.robinson.gsu.edu/marketing/Centers/CBIM/about.htm</link>
      <description>&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:52 -0000</pubDate>
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      <title>Penn State Smeal: Institute for the Study of Business Markets</title>
      <link>http://www.smeal.psu.edu/isbm/</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Resource for B2b marketing - specialise &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/marketing&quot;&gt;marketing&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:52 -0000</pubDate>
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      <title>PR Week</title>
      <link>http://www.townsendinc.com/newsroom/clippings/news_details.php?id=280</link>
      <description>&lt;p&gt;&lt;strong&gt;Highlights and Sticky Notes:&lt;/strong&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;B2B Branding: Why What Works for Starbucks Won't Work for You&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;div class=&quot;content&quot;&gt;n general, consumer-oriented companies tend to have simpler product offerings and value propositions.&amp;nbsp; As a result, they can more easily “brand-attach” their customers at the product level.&amp;nbsp; In contrast, B2B companies tend to have more complex products, services and value propositions.&amp;nbsp; In order to establish distinctive brands, they must separate their brand identity from the product or service and brand-attach their customers at a higher level,&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/branding&quot;&gt;branding&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:52 -0000</pubDate>
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      <title>Welcome to BtoBOnline.com</title>
      <link>http://www.btobonline.com/article.cms?articleId=28527</link>
      <description>&lt;p&gt;&lt;strong&gt;Comments:&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;top b2b marketers &lt;small&gt;posted by &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/small&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/tag/b2b&quot;&gt;b2b&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Posted by:&lt;/strong&gt; &lt;a href=&quot;http://groups.diigo.com/b2B-marketing/bookmark/mokum201&quot;&gt;mokum201&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 11 Apr 2008 03:47:51 -0000</pubDate>
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