There is value. but we have to be careful not to fuck it up... I'm thinking about using twitter in lieu of more expensive direct text messagin campaigns.
I now need Twitter more than Twitter needs me." Arrington, who has nearly 17,000 people following his Twitterstream, continued: "It is now an important part of my work and social life, as I carry on bite-sized conversations with thousands of people around the world throughout the day. It's a huge marketing tool, and information tool. But it is also a social habit that's hard to kick."