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Virtual Worlds Forum blog Exclusive Report: Tweens and Virtual Worlds Comments [0] | 14 October 2008 Dubit Research has produced an exclusive report for the Virtual Worlds Forum giving key statistics for how tweens use virtual worlds and their attitude towards advertising. Dubit Research, a youth marketing agency, runs a standing panel of 600 7-12 year olds in the UK, and has asked them a series of questions relating to which virtual worlds they use and how they feel about advertising in virtual worlds. The results show that 73% of British 7-12 year olds are using some sort of virtual world. Club Penguin leads the pack with 43%, Habbo following with 27%. There is remarkably little fragmentation in the market: only 8% use a virtual world other than the top 10. What surprised me most about the statistics is how even the gender split is on many virtual worlds - entirely even on Club Penguin, and similar on most other games, although Runescape is, as one would expect, far more popular with boys.

Our 6th grade collaborative project with a focus on global issues. We are looking for schools to join us with the hopes of working on some collaborative lyrics in Google Docs, remixing audio tracks shared between schools and possibly a skype session. We are running the project 5 times this year for 6 weeks at a time. Email me if you are interested i taking part at one point. jennifergarcia@abc-net.edu.sv