The gorilla in this nascent market is Google. It has been spending billions of dollars to build huge data centers, or "server farms," around the world, enabling it to run all sorts of consumer software and store enormous quantities of personal data. Combine that processing muscle with the company's dominance of web searching and advertising, and you have a juggernaut capable of redefining the software business on the media model.
Both ODF and OOXML flunk that test badly. Their interoperable implementation neither has nor can be demonstrated. Both are designed for the waging of feature wars, not for interoperability. Both attempt to legitimize market-leading companies embracing and extending their own formats. They are standards in name only. What we are watching is a contest to decide which big vendor formats will be allowed to undeservedly claim the title of "international standard."
Send the name of the business and the city or the ZIP code to GOOGLE. (Type GOOGLE into the address or number field, like you would if you were using a phone number.) Google will text you back with the address and phone number.