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Paul Merrell

Google Says Website Encryption Will Now Influence Search Rankings - 0 views

  • Google will begin using website encryption, or HTTPS, as a ranking signal – a move which should prompt website developers who have dragged their heels on increased security measures, or who debated whether their website was “important” enough to require encryption, to make a change. Initially, HTTPS will only be a lightweight signal, affecting fewer than 1% of global queries, says Google. That means that the new signal won’t carry as much weight as other factors, including the quality of the content, the search giant noted, as Google means to give webmasters time to make the switch to HTTPS. Over time, however, encryption’s effect on search ranking make strengthen, as the company places more importance on website security. Google also promises to publish a series of best practices around TLS (HTTPS, is also known as HTTP over TLS, or Transport Layer Security) so website developers can better understand what they need to do in order to implement the technology and what mistakes they should avoid. These tips will include things like what certificate type is needed, how to use relative URLs for resources on the same secure domain, best practices around allowing for site indexing, and more.
  • In addition, website developers can test their current HTTPS-enabled website using the Qualys Lab tool, says Google, and can direct further questions to Google’s Webmaster Help Forums where the company is already in active discussions with the broader community. The announcement has drawn a lot of feedback from website developers and those in the SEO industry – for instance, Google’s own blog post on the matter, shared in the early morning hours on Thursday, is already nearing 1,000 comments. For the most part, the community seems to support the change, or at least acknowledge that they felt that something like this was in the works and are not surprised. Google itself has been making moves to better securing its own traffic in recent months, which have included encrypting traffic between its own servers. Gmail now always uses an encrypted HTTPS connection which keeps mail from being snooped on as it moves from a consumer’s machine to Google’s data centers.
  • While HTTPS and site encryption have been a best practice in the security community for years, the revelation that the NSA has been tapping the cables, so to speak, to mine user information directly has prompted many technology companies to consider increasing their own security measures, too. Yahoo, for example, also announced in November its plans to encrypt its data center traffic. Now Google is helping to push the rest of the web to do the same.
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    The Internet continues to harden in the wake of the NSA revelations. This is a nice nudge by Google.
Gary Edwards

Google and RDFa: what and why - bobdc.blog - 0 views

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    Surprise-to make more money! After the initial burst of discussion about Google putting their toe into the standardized metadata water, I started wondering about the corner of the pool they had chosen. They're not ready to start parsing any old RDFa; they'll be looking for RDFa that uses the vocabulary they somewhat hastily defined for the purpose. Why does the vocabulary define the properties that it defines? It will be interesting to see how the big hustling SEO world adapts to this. In the words of Drupal project lead Dries Buytaert, Structured data is the new search engine optimization. When he writes "Every webmaster wanting to improve click-through rates, reduce bounce rates, and improve conversation rates, can no longer ignore RDFa or Microformats", it reminds me that when the SEO world eventually gravitates more in the RDFa direction or the microformats direction, these very quantitative, results-driven people will have some real data to explain why. I'll have to start searching their voluminous discussions out there to see what people are saying.
Gary Edwards

Goldilocks SEO | SEO Book.com - 3 views

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    Funny graphic showing how to engineer and maneuver your web sites to get the most out of Google Search Engine.  Excellent advice positioned in a cute, but surprisingly effective and contrasting graphic format.  
Jay Dee

Good SEO Staff and Services - 2 views

Nowadays, people do not use the yellow pages or go directly to the stores to buy something. They are taking advantage of the internet whenever they have to buy something. For that reason, I have a ...

SEO Perth

started by Jay Dee on 25 Jan 11 no follow-up yet
Paul Merrell

Google Says, Have Your AJAX and SEO, Too - InternetNews.com - 0 views

  • While AJAX-based Web sites are popular with users, search engines traditionally are not able to access any of the content on them. That could change under a new proposal by Google (NASDAQ: GOOG). "Today we're excited to propose a new standard for making AJAX-based Web sites crawlable. This will benefit Webmasters and users by making content from rich and interactive AJAX-based Web sites universally accessible through search results on any search engine that chooses to take part. We believe that making this content available for crawling and indexing could significantly improve the Web," writes John Mueller, Webmaster trends analyst, at the Google Webmaster blog.
clariene Austria

What you need to know about seo websites - 2 views

If you're not being found on the search engines, then it's likely you didn't have an seo websites. A lot of web designers out there know how to make great looking websites that Google can't see. T...

started by clariene Austria on 03 Jul 12 no follow-up yet
clariene Austria

What you need to know about seo website development - 1 views

If you're not being found on the search engines, then it's likely you didn't have an seo website development. A lot of web designers out there know how to make great looking websites that Google ca...

started by clariene Austria on 04 Jul 12 no follow-up yet
Ace Dee

SEO Services that Exceeds Expectations - 1 views

Oracle Digital impressed me greatly with their content, knowledge and passion for the industry. After following Oracle Digital for three months and liking what I saw, I approached them for an initi...

SEO Perth Brisbane

started by Ace Dee on 21 Feb 11 no follow-up yet
clariene Austria

Seo web design - 3 views

If your website is not being listed on search engines, then you're missing out on a lot of business. Google has already overtaken yellow pages when it comes for searching for local business provide...

started by clariene Austria on 09 May 12 no follow-up yet
clariene Austria

Don't Just Get A Website… Get Discovered! - 2 views

If you're not being found on the search engines, then it's likely you didn't have an SEO web design. A lot of web designers out there know how to make great looking websites that Google can't see. ...

started by clariene Austria on 23 May 12 no follow-up yet
clariene Austria

Don't Just Get A Website… Get Discovered! - 2 views

If you're not being found on the search engines, then it's likely you didn't have an seo website development. A lot of web designers out there know how to make great looking websites that Google ca...

started by clariene Austria on 30 May 12 no follow-up yet
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