Skip to main content

Home/ MobileWeb2Go/ Group items tagged download

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Michael Comins

QropIt hopes to take QR code implementation to the next level : SGEntrepreneurs - 0 views

sgentrepreneurs.com/...plementation-to-the-next-level

qr codes mobile web mobile marketing example

shared by Michael Comins on 29 Nov 11 - No Cached
  • I can also upload an image of the coupon, include location data, and indicate if there’s an expiry date. After I create the QR code, I will be brought to a customized page (see screenshot below) where I can track analytics and download a high-resolution version of the code.
  • Michael Comins on 29 Nov 11
     
    china
Michael Comins

QR codes offer new realm of possibilities - 0 views

www.thedanielislandnews.com/...new_realm_of_possibilities.php

qr codes mobile web mobile marketing example

shared by Michael Comins on 01 Dec 11 - No Cached
  • "We just started using them," explained Abby Suiter, practice manager for Daniel Island Animal Hospital. "…It’s all about clicking a link, so you don’t have to type in an address. You just scan it."
  • "We are using QR codes to try to get information out to potential patients and anyone who is interested in orthodontics as efficiently as possible," added Dr. Michael Zetz of Daniel Island-based Crescent Moon Orthodontics. "QR codes give you a way to give somebody information or access to information really easily."
  • Both Suiter and Zetz say they have added QR codes in their practice exam rooms, so patient families can literally tap into additional, relevant information while waiting.
  • ...7 more annotations...
  • "You can generate a unique QR code for each (web) page you want to direct them to," said Suiter, who is using QR codes in the office currently to promote their new website. "You can put in whatever you want."
  • "All of a sudden, you’ve engaged the person," Zetz added. "They’re flipping, scrolling, and looking at (your business). Most everybody puts their website in their print ads, and that’s a good thing, but that extra step of reading it and putting it into your computer and then looking it up is harder than ‘oh, there it is!’ You’re removing that step…The QR code sort of bridges the gap a little bit from a marketing standpoint. "
  • "You can only put so much in a print ad, and you hope somebody reads it and takes home one thing from it. But if they stop and scan a QR code, a lot more information is immediately available and you get a lot better feel for what’s going on."
  • Delta Pharmacy on Daniel Island is yet another business utilizing QR portals to better serve current and future customers. According to company representative John Joe Salazar, about 400 people have downloaded the app to access Delta’s unique QR code.
  • "The culture of the day is definitely inundated with mobile technology," said Salazar. "From ages 8 – 88, people seem to be ever busy with conversing, texting, emailing or just doodling on those little mobile devices we call ‘cells.’ This technology is only going to increase and here at Delta we wanted to stay ahead of the game."
  • A custom QR code enables Delta customers to easily order prescriptions and access store data, added Salazar. They currently post the code on their website, retail bags, and other printed materials. Delivery trucks and personalized water bottles with QR labels are also in the works, he said. The Daniel Island Animal Hospital also plans to add more access via QR codes in the future, such as linking users to blog topics of interest.
  • "We can put them on flyers for any property and have a direct link to the property on our website," said Jennings. "They are easy to create, easy to use, and are just a faster medium of getting people to our website for the information they need."
Michael Comins

MediaPost Publications NFC To Eclipse QR Codes 12/01/2011 - 0 views

www.mediapost.com/...nfc-to-eclipse-qr-codes.html

qr codes mobile web mobile marketing NFC

shared by Michael Comins on 01 Dec 11 - No Cached
  • A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.
  • These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.
  • The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?
  • ...1 more annotation...
  • While NFC will do away with many QR code limitations, it will not entirely eliminate the role of codes. The use of QR codes in magazines, for instance, is unlikely to be killed off by NFC -- at least within the next few years.
Michael Comins

Use QR Codes to Elevate Your Direct Mail Campaigns | Business 2 Community - 0 views

www.business2community.com/...r-direct-mail-campaigns-098796

qr codes mobile web mobile marketing tips

shared by Michael Comins on 01 Dec 11 - No Cached
  • Here are some best practices for maximizing the return on your QR code direct mail initiative:
  • Ensure that QR codes link to Web pages that are optimized for mobile devices
  • Provide online content that adds value for the targeted consumer and makes it worth their while to scan the code.
  • ...4 more annotations...
  • Personalized direct marketing gets higher response rates, and QR codes can be embedded with a personalized URL (PURL).
  • Pre-populate data fields on a microsite to make it easier for the consumer to opt-in to receive an e-newsletter or other materials tailored to their interests.
  • Make the QR code on a mailing piece prominent, and include brief instructions with it on where and how to download a QR code reader application.
  • Test the code to ensure it works before the mailing goes out.
Michael Comins

Loyal app users more likely to make a purchase: study - Mobile Marketer - Research - 0 views

www.mobilemarketer.com/...11924.html

mobile web mobile marketing data

shared by Michael Comins on 19 Jan 12 - No Cached
  • of all the users who made an in-app purchase, 44 percent did not do so until they had interacted with an app at least 10 times. Only 22 percent made a purchase in the first session and 33 percent made a purchase between sessions two and nine.
  • A Localytics study from last year, for example, found that 26 percent of apps are used only once after being downloaded.
Michael Comins

Scanning QR codes is a simple and quick method - Business - The Vista - University of S... - 0 views

www.theusdvista.com/...ple-and-quick-method-1.2694457

qr codes mobile marketing

shared by Michael Comins on 12 Nov 11 - No Cached
  • URLs are out, and QR codes are in. With technology advancing daily, people want things instantly and effortlessly. QR codes do exactly that.
  • An article in USA Today laid out the process in three short steps. First, download a free QR code reader application to a smartphone. Many Android, Nokia and Blackberry phones come with QR code readers pre-installed.
Michael Comins

QR Codes Raise Awareness, Donations for Nonprofit Organizations | Point of Sale News - 0 views

pointofsale.com/...r-nonprofit-organizations.html

nonprofit qr codes

shared by Michael Comins on 11 Nov 11 - No Cached
  • “We exceeded expectations with over 190,000 downloads within the first six seeks, a 6% response to ‘Donate $10 Now’ and a 3.9% response to volunteer submissions,” said Bernica Kalan, Marketing Director at GetJar, who helped to implement to QR code campaign.
  • Some nonprofits are using QR codes in newsletter and other publications  Readers who scan the QR code are taken to a webpage where they can sign up for e-Newsletters or online magazines.
Michael Comins

Smartphone Users Deal With Glitches | Akgulian - 0 views

akgulian.com/...211641

mobile web mobile marketing smartphone user data

shared by Michael Comins on 08 Aug 12 - No Cached
  • The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.
  • The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.
1 - 8 of 8
Showing 20▼ items per page