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The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.

The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.

As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.

First, businesses need to have offers that are QR code-specific.

Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.

ScanLife is calling this new offering a Designer Code mobile barcode service.

It claims this, “allows those creating 2D codes, like QR codes, the ability to select from a number of different colour schemes and include images like a brand logo within the code’s design.”

Mobile-Optimized Websites:

Calls to Action:

Integration With Print, Outdoor and Event Promotions:

"We just started using them," explained Abby Suiter, practice manager for Daniel Island Animal Hospital. "…It’s all about clicking a link, so you don’t have to type in an address. You just scan it."

"We are using QR codes to try to get information out to potential patients and anyone who is interested in orthodontics as efficiently as possible," added Dr. Michael Zetz of Daniel Island-based Crescent Moon Orthodontics. "QR codes give you a way to give somebody information or access to information really easily."

Both Suiter and Zetz say they have added QR codes in their practice exam rooms, so patient families can literally tap into additional, relevant information while waiting.

a silicon bracelet that carries a QR (quick response) code. Emergency responders and health care providers can use a smartphone to scan the QR code, which also can be printed on a necklace or wallet card, and call up the patient's personal website, maintained by Richardson's Edmond-based company.The website “basically gives customers the ability to create a profile, and they can choose to show or hide illnesses, medication and emergency contacts

The company plans to sell the wristband or necklace for about $10, with a $5 monthly subscription to the website containing the client's medical information, Richardson said. Each customer would fill out a template on the company website, then the client can determine how much of that information will be displayed when the code is scanned, Richardson said.

Mobile Optimized

Simple is best

Conversion focused

QR code gift tags (image below) called Santa Tags by J. C. Penney will be available free from customer service at any of their 1,100 stores this holiday season. The QR code gift tags allow gift givers to scan a QR code, record a personal voice message and affix the tag to their gift. When their gift recipient scans the QR code on the gift they can hear the personal voice message from the gift give

62 percent of US mobile users between the ages of 25 and 34 own smartphones, compared to just 43 percent of all US mobile phone users, according to the latest mobile report from Nielsen.

Older folks rank low on smartphone adoption, but Nielsen points out that those between 55 and 64 are the second-fastest growing group, jumping 5 percentage points this quarter to reach 30 percent.

Provide a meaningful call to action.

Make the interaction worthwhile.