StumbleUpon – you know, the one you are so happy to use to drive traffic to your site – belongs to eBay.

TechCrunch reports that eBay is trying to sell off SU are at least distressing if we are to consider the potential buyers Microsoft and Google.

1. A tale shall accomplish something and arrive somewhere.

2. The episodes of a tale shall be necessary parts of
the tale, and shall help develop it.

3. The personages in a tale shall be alive, except in
the case of corpses, and that always the reader shall be able to tell
the corpses from the others.

4. The personages in a tale, both dead and alive,
shall exhibit a sufficient excuse for being there.

5. When the personages of a tale deal in
conversation, the talk shall sound like human talk, and be talk such as
human beings would be likely to talk in the given circumstances, and
have a discoverable meaning, also a discoverable purpose, and a show of
relevancy, and remain in the neighborhood of the subject in hand, and be
interesting to the reader, and help out the tale, and stop when the
people cannot think of anything more to say.

6. When the author describes the character of a
personage in his tale, the conduct and conversation of that personage
shall justify said description.

7. When a personage talks like an illustrated,
gilt-edged, tree-calf, hand-tooled, seven-dollar Friendship's Offering
in the beginning of a paragraph, he shall not talk like a Negro minstrel
at the end of it.

8. Crass stupidities shall not be played upon the
reader by either the author or the people in the tale.

9. The personages of a tale shall confine themselves
to possibilities and let miracles alone; or, if they venture a miracle,
the author must so plausably set it forth as to make it look possible
and reasonable.

10. The author shall make the reader feel a deep
interest in the personages of his tale and their fate; and that he shall
make the reader love the good people in the tale and hate the bad ones.

11. The characters in tale be so clearly defined that
the reader can tell beforehand what each will do in a given emergency.

So I want you to do something that many traditional PR people think is nuts. I want you to design your online media room for your buyers.

The lightbulb. The telephone. Email. If you're a specialist in your field, there are two ways to become a household name: create something new...or claim it can never be done. If you want to be remembered on the Internet, choose the second one. Here are 9 examples of breakthroughs, inventions and innovations the experts were completely wrong about.

For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).