Rather than simply importing American characters and concepts, said Simon Philips, president of Marvel International, the goal is to create “something that is part of the fabric of society.” This means reimagining the back stories and redesigning the look of Marvel’s stable of characters to reflect Japanese culture. “It will create an entire parallel universe for Marvel,” he said.
OEL creators are constrained by this same limitation, and have accordingly adapted their creative offerings to appeal to a big, young chunk of the market. Which brings us to the big, omnipresent thing that OEL titles simply don’t have at this point, and one of the domains that manga must concede to US creations: the ability to tell a distinctly American story in a manga format and have it be written by an American author.
The issue isn’t that it can’t be done, but rather, that our current market won’t allow it to be. Even if a visionary, thoughtful creator emerged and produced a visionary, groundbreaking piece of work, who would publish it? OEL is on shaky legs as it is. Ask a company to take a risk on an adult oriented, culturally serious title?
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