No one, and I can't stress this enough, gives a shit about your brand. They care about what user experience you deliver to them. This obtains whether you're in the physical world selling a product, or online serving up content.
The new go-to destination of users won't be home pages but instead will be Web apps. That is, users will access content -- news, blogs, video -- and interact with your (their) communities via apps, hopefully apps that you develop and sell ads around.
One pundit at Web 2.0, Brian Fling, put it more succinctly. He sees the iPhone as a new medium in and of itself, as significant as radio, television, and the Internet itself have been.
When you think about it, the Smartphone is the first device that fulfills McLuhan's prediction that electronics will become an extension of the human nervous system.
No one, and I can't stress this enough, gives a shit about your brand. They care about what user experience you deliver to them. This obtains whether you're in the physical world selling a product, or online serving up content.
The new go-to destination of users won't be home pages but instead will be Web apps. That is, users will access content -- news, blogs, video -- and interact with your (their) communities via apps, hopefully apps that you develop and sell ads around.
One pundit at Web 2.0, Brian Fling, put it more succinctly. He sees the iPhone as a new medium in and of itself, as significant as radio, television, and the Internet itself have been.
When you think about it, the Smartphone is the first device that fulfills McLuhan's prediction that electronics will become an extension of the human nervous system.
Semantic tags are added manually, or automatically if the item is a photo from Flickr or a video from YouTube. "We add a new level of order to connect and interact with these things at a higher level than is possible today," Spivack says. "We are letting you build a little semantic Web for your project, your group, or your interest."
When it's done, it should be like the best wiki you've ever used. To illustrate, Spivack flips open his computer and pulls up his own Radar-enabled page.
Along with the hegemony of computers comes a certain logic, and therefore a certain set of prescriptions determining which statements are accepted as “knowledge” statements.
especially if it is to undergo an exteriorisation with respect to the “knower” and an alienation from its user even greater than has previously been the case
revealing that knowledge and power are simply two sides of the same question: who decides what knowledge is, and who knows what needs to be decided? In the computer age, the question of knowledge is now more than ever a question of government.
Wittgenstein, taking up the study of language again from scratch, focuses his attention on the effects of different modes of discourse; he calls the various types of utterances he identifies along the way (a few of which I have listed) language games.
One can decide that the principal role of knowledge is as an indispensable element in the functioning of society, and act in accordance with that decision, only if one has already decided that society is a giant machine.
For brevity’s sake, suffice it to say that functions of regulation, and therefore of reproduction, are being and will be further withdrawn from administrators and entrusted to machines. Increasingly, the central question is becoming who will have access to the information these machines must have in storage to guarantee that the right decisions are made. Access to data is, and will continue to be, the prerogative of experts of all stripes. The ruling class is and will continue to be the class of decision makers. Even now it is no longer composed of the traditional political class, but of a composite layer of corporate leaders, high-level administrators, and the heads of the major professional, labor, political, and religious organisations.
This breaking up of the grand Narratives (discussed below, sections 9 and 10) leads to what some authors analyse in terms of the dissolution of the social bond and the disintegration of social aggregates into a mass of individual atoms thrown into the absurdity of Brownian motion.
It would be superficial to reduce its significance to the traditional alternative between manipulatory speech and the unilateral transmission of messages on the one hand, and free expression and dialogue on the other.
What is needed if we are to understand social relations in this manner, on whatever scale we choose, is not only a theory of communication, but a theory of games which accepts agonistics as a founding principle.
Group Bookmarks tagged
Mike Wesch (353)
Adam B (151)
jessie Stone (21)
andrewe2 (13)
Booker (8)
