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The Next Big Thing: Twitter and Microblogging - Business benefits to Tw...

Tags: advertising microblogging social media twitter on 05-02-2008 -Cached -About Shared by:Adam B

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InternetNews Realtime IT News - Google Display Ads in Your Pocket

Tags: advertising google mobile on 04-25-2008 -Cached -About Shared by:Adam B

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Google has already been selling mobile text ads through its cost-per-click AdSense program, which it is now expanding to offer contextually targeted graphical banners, formatted to fit within the constraints of the mobile browser.
posted by Adam B on 04-25-2008
Nevertheless, Apple's (NASDAQ: AAPL) iPhone has shown that with a decent screen size and intuitive navigation, U.S. consumers will use their phones for activities other than talk and text messaging. Google is hoping that efforts such as its own Android initiative will lead to a new generation of handheld devices that help the mobile Web live up to its promise.
posted by Adam B on 04-25-2008
JupiterResearch analyst Neal Strother concurs with Google's claim that mobile display ads have a higher clickthrough rate than Web display ads. A clickthrough rate of 5 percent to 6 percent for mobile ads is common, Strother said, whereas a 3 percent clickthough rate for online display ads is very high.
posted by Adam B on 04-25-2008
Part of that success for mobile ads could relate to the novelty of the format, Strother suggested. As people grow more accustomed to seeing ads on mobile Web pages, clickthroughs will decline, the argument goes.
posted by Adam B on 04-25-2008
Over the past year, Jupiter estimates that fewer than one-fifth of all companies created any type of mobile advertising. The firm projects that in the next year, 34 percent will be advertising on mobile devices, but of those, more will engage in some kind of texting campaign than search or display advertising.
posted by Adam B on 04-25-2008
While "some of the bigger brands have made some serious commitments to mobile," Strather said that the tendency among advertisers is to make mobile a microcosm of an aggregate digital budget, or to treat mobile advertising as an experimental expense.

"Very few companies on the advertising side have made mobile a standalone item on a line-item budget," Strother told InternetNews.com.
posted by Adam B on 04-25-2008
The company is trying to keep file sizes small, so that the ads do not unduly slow the load times of mobile Web pages, Agarwal said. Slow speeds have been a common complaint about the experience of browsing the Web on a mobile device.
posted by Adam B on 04-25-2008
Google also said it will only show one display ad per page.
posted by Adam B on 04-25-2008

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Businesses told to exploit social media

Tags: advertising business internet marketing social media web on 04-25-2008 -Cached -About Shared by:Adam B

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Making Sense of Social Media for Marketing: VillageWorks Offers Easy Me...

ocial Media. Facebook. Twitter. MySpace. Special interest newsgroups. Everywhere you look these words have replaced the traditional language of communications and marketing. "Everyone" needs to be using "new media" but the fact is that few companies truly know what that means or how to do it well.

Tags: advertising marketing social media on 04-23-2008 -Cached -About Shared by:Adam B

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contextualmuchloljw9.jpg (JPEG Image, 1680x1050 pixels) - Scaled (91%)

Tags: advertising contextual on 03-02-2008 -Cached -About Shared by:Mike Wesch

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apophenia: Who clicks on ads? (Revisited with data)

Tags: advertising danahboyd demographics on 02-18-2008 -Cached -About Shared by:Adam B

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McCrindle Research

Tags: advertising generations generationy marketing on 01-25-2008 -Cached -About Shared by:Mike Wesch

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This Blog Sits at the: anthropology and the new branding: Kleenex for g...

Tags: advertising insight mccracken on 01-24-2008 -Cached -About Shared by:Mike Wesch

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frontline: merchants of cool: watch the full program | PBS

Tags: advertising cool video on 01-23-2008 -Cached -About Shared by:Mike Wesch

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YouTube - Volkswagen: Un-pimp Your Ride I

Tags: advertising branding commercial lifestyle yt on 01-22-2008 -Cached -About Shared by:Mike Wesch

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YouTube - Truth in Advertising

Tags: advertising funny parody yt on 01-22-2008 -Cached -About Shared by:Mike Wesch

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YouTube - zunePhone ad

Tags: advertising commercial funny parody yt on 01-21-2008 -Cached -About Shared by:Mike Wesch

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YouTube - PART 1/3: BENJAMIN R. BARBER on PBS' MOYERS JOURNAL: PART 1

Tags: advertising barber consumerism economics youtube on 12-31-2007 -Cached -About Shared by:Mike Wesch

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Influxinsights

Tags: advertising blog pfg on 11-28-2007 -Cached -About Shared by:Mike Wesch

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