In order to be presented effectively, information needs structure. The more intuitive data structure is designed, the better users can understand the content. Consequently, the data can be scanned and extracted in a more meaningful and systematic way.
One of the things that I like best about working in the web industry is the speed at which it changes. Granted, sometimes it seems new technologies are coming out so fast that it’s hard to keep up, but that challenge is a fun one.