In describing the state of the data portability movement, Alex Blum, CEO of KickApps, said, “we now have a situation where major Web players are vying to be the cloud—to provide the underlying technology for social graph data.”

<!--[if !supportEmptyParas]--><!--[endif]--> Blum duly noted that the idea scares both publishers and audiences, but Parity CEO Paul Trevithick, for one, doesn’t seem to think the Big Brother pretensions of the likes of Google are a foregone conclusion. “The point is architectural,” he said. “Facebook would say it should be us (that should be the gatekeeper of users’ data), but data goes in and doesn’t come out.” Instead, he said that, “people, themselves, as sovereign entities, should have the control.”

<!--[if !supportEmptyParas]--><!--[endif]-->This is the idea behind data portability: that users control their own data, and that that data is portable; i.e. it exists in many places without belonging to any of those places. As such, Trevithick said data portability would help bring about an Internet of the future where you don’t have to repeat yourself, because your data would exist in cloud that’s accessible whenever and wherever you go online.