Internet Marketing Manifesto

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Group type:	Public
Started on:	2007-05-24
Interests:	internet marketing
Category:	Computers & Internet
Bookmarks:	2
Members:	2
Visits:	36
Last active:	less than a minute ago

Description

Collaborative editing of Ian Lurie's Internet Marketing Manifesto

http://www.conversationmarketing.com/2007/05/an_internet_marketing_manifest.htm

Owner

Eric Holter

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ian

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Conversation Marketing: Internet Marketing Strategy Blog

Tags: internet marketing on 03-06-2008 -Cached -About Shared by:ian

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An Internet Marketing Manifesto | Internet Marketing Strategies : Conve...

Tags: no_tag on 05-24-2007 -Cached -About Shared by:Eric Holter

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Application and database development are the gears and levers that make it work.
posted by Eric Holter on 05-24-2007
- Not sure this is a critical point. It's true, but not the most important thing to say, too much weigh being said so soon. Maybe make it a footnote?
  posted by Eric Holter on 05-24-2007
- That's the hard part of this - how do we talk about all the different elements, but make it clear that the discipline is more than the sum of those elements?
  posted by ian on 05-24-2007
Search is still the primary way folks find what they want. That's not going to change any time soon.
posted by Eric Holter on 05-24-2007
- You might want to qualify this a bit given the significant growth in site discovery via social tagging--del.icio.us, StumbleUpon, and the long tail of niche social networks and recommendation sites.
  posted by Eric Holter on 05-24-2007
behave ethically
posted by Eric Holter on 05-24-2007
- A page from a newsletter I wrote musing about client relationships...
  http://www.newfangled.com/managing_client_relationships
  posted by Eric Holter on 05-24-2007
Guarantee effort and communication, not results
posted by Eric Holter on 05-24-2007
- Certainly the word guarantee should be avoided but I think results are always implied in any effort we make for a client. I would certainly resist specift results though based on your acuate opservations about the complexity of Internet marketing.
  posted by Eric Holter on 05-24-2007
We must record everything about a client's campaigns:
posted by Eric Holter on 05-24-2007
- I agree, but I'm stumped on how to do this. How do I record and report every blog post, every directory submission, every annoted note of a social bookmarkeing service ;-) when there are so many little efforts that go into multifacted campaigns?
  
  Ideas??
  posted by Eric Holter on 05-24-2007
- Well, clearly you have to do what's reasonable. You can't record every shred of information. But you can record performance data, and learn from it.
  posted by ian on 05-24-2007

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