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ian lurie

Conversation Marketing: Internet Marketing Strategy Blog - 0 views

www.conversationmarketing.com

internet marketing

shared by ian lurie on 06 Mar 08 - Cached
    • ian lurie
      ian lurie on 06 Mar 08
       
      My internet marketing blog.
Eric Holter

An Internet Marketing Manifesto | Internet Marketing Strategies : Conversation Marketing - 1 views

www.conversationmarketing.com/...nternet_marketing_manifest.htm

shared by Eric Holter on 24 May 07 - Cached
  • Application and database development are the gears and levers that make it work.
    • Eric Holter
      Eric Holter on 24 May 07
       
      Not sure this is a critical point. It's true, but not the most important thing to say, too much weigh being said so soon. Maybe make it a footnote?
    • ian lurie
      ian lurie on 24 May 07
       
      That's the hard part of this - how do we talk about all the different elements, but make it clear that the discipline is more than the sum of those elements?
  • Search is still the primary way folks find what they want. That's not going to change any time soon.
    • Eric Holter
      Eric Holter on 24 May 07
       
      You might want to qualify this a bit given the significant growth in site discovery via social tagging--del.icio.us, StumbleUpon, and the long tail of niche social networks and recommendation sites.
  • behave ethically
    • Eric Holter
      Eric Holter on 24 May 07
       
      A page from a newsletter I wrote musing about client relationships... http://www.newfangled.com/managing_client_relationships
  • ...2 more annotations...
  • Guarantee effort and communication, not results
    • Eric Holter
      Eric Holter on 24 May 07
       
      Certainly the word guarantee should be avoided but I think results are always implied in any effort we make for a client. I would certainly resist specift results though based on your acuate opservations about the complexity of Internet marketing.
  • We must record everything about a client's campaigns:
    • Eric Holter
      Eric Holter on 24 May 07
       
      I agree, but I'm stumped on how to do this. How do I record and report every blog post, every directory submission, every annoted note of a social bookmarkeing service ;-) when there are so many little efforts that go into multifacted campaigns? Ideas??
    • ian lurie
      ian lurie on 24 May 07
       
      Well, clearly you have to do what's reasonable. You can't record every shred of information. But you can record performance data, and learn from it.
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