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Sylvester Dudley

Rolex Economics and New Model Marketing Strategy - 0 views

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started by Sylvester Dudley on 24 Mar 12
  • Sylvester Dudley
     

    In the beginning, Rolex offered the Datejust in 18kt gold and after seeing considerably success, we were looking at offered in stainless steel, white-colored gold, or platinum. By1962 your two-tone Datejust models were in circulation. Also around this time, the Datejusts were offered with an option of a Jubilee band, a great Oyster bracelet, or a leather strap.

    Additionally, Rolex replaced the original four-digit case reference number which has a five digit number. For this time, Rolex also introduced the Oyster date which is very similar to the Datejust, the only real difference being 2mm more compact. By then, that Datejust offered the "midsize" which is 80% the size of the original.

    Condition Size: Men's: thirty five mm, Midsize: thirty-one mm, Females: 26/29 mm

    Carry Size: Men's: 20 mm, Midsize: seventeen mm, Ladies: 13 mm

    Submariner (product 6204): Rolex experienced stringent experiments, assessment the Submariner prototype in deep waters to your depth of 3, one humdred and fifty meters (10, 336 foot). The watch withstood the most challenging tests, having survived sub-zero temperatures, as well as the wear and tear associated with expeditions. Rolex released the Submariner (model 6204) at the Basel Fair in 1954 although it is believed that it's actually released in late 1953 and was based on the Rolex Explorer. On the contrary, the name "Submariner" was not officially patented until all over 1960. Any time introduced, that Submariner was powered with the A296 movement but was then replaced while using the 1030 movement and Mercedes wrists and hands, that's more elongated than the modern day version. Cleansing and Polishing: The Oyster case along with the bracelet are cleaned and hand-polished. The bracelet also receives repairs for almost any worn out part, disjoint links, or other defects. To maintain the same standards which Rolex follows while making these watches, the Rolex Product Center cleans and polishes the watch using advanced ultrasonic technology.

    5. Number of Quality Control Tests: Once your Rolex receives good cleaning, polishing and providing, it has to pass several rigorous quality tests including pressure proof test and the timekeeping test. The pressure proof test is conducted over the Oyster case without that movement inside. A distinctive tank, called a "Mariotte" meter and equipped with high tech electronics, is used for this test. Inside the tank, a vacuum air-pressure is created to test the see at its guaranteed depth. A similar test is also conducted during the producing of Rolex watches at their premises. As a primary consequence, once you service your Rolex for a Rolex Service Center, you could be assured of receiving the identical quality in your watch as a brand new Rolex exhibits. After the watch passes the demand proof test, it is installed along with the movement, re-lubricated and subjected to testing for accuracy in timekeeping. If it shows any trivial deviations, a special Rolex product called the "Microstella Tool" is utilized to make micro adjustments to correct those deviations. Once this test is in addition cleared, the watch is prepared to get a final pressure proof test in the Mariotte meter vacuum container.

    6. Final Quality Check by a consultant: Before handing over the watch to your customer, an expert technician makes one more quality inspection to ensure that the watch is free of every possible error, both in appearance and in operation.

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