How to Make Sure Your Internet Marketing Business Survives the Google Panda Update<br /> - 0 views
started by Sacha Steen on 14 Jun 12
started by Sacha Steen on 14 Jun 12
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So you can easily see that it really can be dangerous to attempt some strategies until you are completely sure of what you are doing.
That is often the difference with success, some people do bother to learn more about something, and that enables them to be more effective with their business. If you like learning and discovering, then you can find a nice home in IM because those two aspects are a natural part of it.
The thing about not knowing is you do not know that your knowledge is incomplete, and so doing something like networking or joining a mastermind group can be extremely helpful.
The Panda update was performed with the best of Google's intentions. The goal of this update is to help eliminate the spammy content that has begun to infiltrate peoples' SERPs. You know how sometimes you try to find information and find the same badly written article through seven different websites? Google Panda would like to help that stop. It wants to help people ensure that the results they get for their lookups are actually relevant and not just someone trying to game the system to make advertising bucks.
That's wonderful and all, but as an Internet Marketer, it is natural that you'd be concerned about the changes that this has wrought throughout the market. Places like HubPages and Ezine Articles have been hit especially hard, which might have been where lots of your site visitors was originating from. It doesn't suggest, though, that you are guaranteed to go down in smoke. In truth, now the website traffic you receive is going to be even more highly targeted and interested in what it is you're selling. Of course, this is determined by your ability to work with the system.
So how could you get this done?
Avoid keyword stuffing your articles. It is good to concentrate on a keyword or two but you should not try to smash them into your articles in places where they really don't fit. This is one of the more important rules in web site content writing--especially these days. Panda has increased the intelligence of the Google spiders. These crawlers will know when a keyword is used in a natural way and when it is being overused.
Your web site needs frequent updates. You can do this by including an article It can be by means of a blog that sees updates frequently. Regularly improving your content is another way to achieve this. You can choose any method you want but do it often so that Google will keep returning to your website. Google (particularly since the Panda update) values sites that're active. If you let too much time to go between your updates, you are likely to fall in the search rankings.
Only allow original unique content to be posted to your site. Don't use reconstituted PLR content. You should not publish something that you grabbed off of an open source database. Google Panda will punish you badly for using duplicate content--even if that content just looks duplicated. Unoriginal content is a good way to get your site ignored by the Google bots and spiders completely. That will never be great for your bottom line, will it?
You want to work as hard as you can to publish and earn links--both inbound and outbound. Your best bet is to actually earn back links from web sites with the best reputations possible. Directories and traffic funnels won't help you appear more popular to Google anymore. Google is beginning to check the link's source to make sure it is legitimate. So earn those backlinks!
There are lots of things you can do to make sure your web site and business are Panda compliant. A lot of them are just good sense. You know what you hope to find when you do your own lookups, ensure your website matches what you are thinking about. If you do this, you'll be completely okay.