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Sydney Gibbs

How To Borrow From Copywriting for Improved Web Content<br /> - 0 views

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started by Sydney Gibbs on 24 Apr 12
  • Sydney Gibbs
     
    Have you heard of conversion rate before? This is literally the Holy Grail of marketing, your key to online success. If you get 100 people to your offer, and only one person buys, the conversion rate is only 1%. You need to increase this number. Your products, your current marketing techniques - all of this factors into how well they convert. There are some specific, universal principles, that you should learn along the way.

    What we will talk about here is how you can borrow from copywriting to bring readers more deeply into your content. After the last sentence of your paragraph, you can leave people with a little teaser. You know how to tease and create curiosity, and that is all you will do with this short phrase. You can really stick it to them and make them salivate, and that feeling will keep them glued to your content.

    You have to understand a few things about your audience before you can really hope to reach any level of success with them. What you need to know, more than anything else, is what makes them tick, compels them to act and what they are actually concerned about. In short, you need to develop some actual understanding about them. It isn't hard to see that this is the only way to truly see them.

    It's easier to give them the things they want the most when you know your audience. You will be able to talk to them in whatever way they understand the most and identify with the most.

    Writing in a way that helps rather than hinders is what your basic goal is with your writing. Use the kinds of phrasing that signal to the reader that you are not quite finished, but they have to keep going to get more information. That is something we have all seen or heard a million times, and it produces an immediate reaction to continue on reading. You know what we mean by this, so the ways to do this are just too numerous to even begin to mention. Any time you use something like this from copywriting, you must use it in moderation. One important goal you need to have is to avoid being predictable in your writing. If your article writing abilities are not up to par, you need to do something to improve your ability to express ideas through the written word. You need to make a sincere mental decision to get this done. You should start with the basics of writing, and then improve from that point on. Becoming a better article writer is all about understanding the rules, knowing what needs to be done, and improving your skills even more.



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